Shortcut

There is always just one simple step that makes everything faster and easier

Heard that before?

Drumroll

Stop chasing shortcuts.

Personal finance, weight loss, marketing, careers, beating traffic, relationships, education–everything that matters to someone often comes with heavily promoted shortcuts as an alternative.

Fast, risk-free, effortless secrets that magically work, often at someone else’s expense.

But if the shortcuts worked as promised, they wouldn’t be shortcuts, would they? They’d be the standard.

A shortcut is not an innovation. It’s not a direct path, either. Those work, but they require effort, risk and insight.

If you can’t afford the time and effort to do it right, you probably can’t afford to do it over after you realize that the shortcut was merely a trap.