Visit any physical or online bookstore and discover literally thousands of books appealing to you to read them.
One hotel does not make a tourist destination.
One winery does not make a regional wine destination.
Is that a smart place to open a business, right next to all the others?
The thing is, books are impossible to sell when there aren’t a lot of books around.
Wine tourism isn’t possible when you are only able to visit one winery.
The biggest competitor most businesses face is “none.”
Doing nothing has the biggest market share of all.
Without competition the question to be asked is “if?”
When you have a choice it becomes “which?”